LAS VEGAS - Advertising in more cities could help lure 5 million more visitors a year to Sin City by 2009, the top Las Vegas Convention and Visitors Authority executive told a business conference Thursday.
Seattle, Denver, Atlanta, Miami, Philadelphia, Boston and Detroit will see a new batch of "Vegas stories" television ads under a plan to spend $1.3 billion marketing Las Vegas during the next five years, said Rossi Ralenkotter, authority president and chief executive.
The ad campaign, already running in other cities, features the tag line: "What happens here, stays here."
"It's all about adult freedom and having a good time," Ralenkotter said in his speech at UNLV's Cox Pavilion.
Ralenkotter urged the more than 2,000 people at Preview Las Vegas, an annual networking event sponsored by the Las Vegas Chamber of Commerce and the Nevada Development Authority, to help reach the goal of 43 million tourists a year by 2009.
- Associated Press