The Reno-Tahoe Marketing Association awarded nine ACE awards, 11 certificates of excellence and 12 awards of excellence at the 18th annual ACE Awards event held May 4.
The winners were:
Comprehensive marketing program/campaign:
• Ace Award: 12-Hour Sale campaign.
• Awards of Excellence: Remote-deposits campaign; report child abuse campaign; "Your Tahoe place. Snow. Just the way you like it"; and California marketing campaign "Missing."
• Certificates of Excellence: "The Dawning of a New Era in Gloves"; Pathway 2007 marketing campaign; work force management road show and destination promotion.
Winners for the Direct Mail (Four-color or more):
• Ace Award: Introduction direct mail campaign.
• Award of Excellence: Spring Collection and Needlework Exhibition 2006.
• Certificates of Excellence: Autumn Collection and Pottery Exhibition 2005, and Christmas Sale 2005.
Winners for the Nonprofit Marketing Campaign:
• Ace Award: Lake Tahoe Shakespeare Festival 2005.
• Award of Excellence: Artown 2005 10-year anniversary.
Winners for the Print Ad Campaign (four-color-plus):
• Awards of Excellence: Asia-Pacific Intro Campaign.
• Certificate of Excellence: "The Dawning of a New Era in Gloves."
Winners for the Print Advertising Campaign (under four-color):
• Ace Award: Object integrity "Famous Quotes" campaign.
• Award of Excellence: CD print campaign.
Winners for the Publicity/Public Relations Campaign:
• Ace Awards: SMS text message promotion and The Summit Sierra public relations campaign.
• Awards of Excellence: Holiday campaign and Free Cone Day 2005.
• Certificate of Excellence: Rosa Parks Tribute.
Winners for the Special Event (25, 000 and over):
• Ace Award: 2005 Reno River Festival.
Winners for the Special Event (under 25, 000):
• Ace Award: Nevada Quarter lunch.
• Awards of Excellence: "Pain at the Pump" and Café Bytware.
Winners for the Television Advertising Campaign (under 25,000):
• Award of Excellence: "Pain at the Pump."
Winners for the Web Marketing:
• Ace Award: www.fishthewest.com (Fish the West).
• Award of Excellence: The Houston Record.
• Certificates of Excellence: ID Wholesaler.com; Mountain Sports International and Security white papers campaign.