When the pink lights turn on Thursday evening at Carson Tahoe Regional Medical Center, health officials hope passers-by will be reminded about the leading cause of death for women ages 40 to 59: breast cancer.
Starting this weekend, lights at the Legislature Complex and Carson City Hall, as well as downtown Carson Street lamps, will glow pink in recognition of the fifth annual Think Pink Breast Cancer Awareness campaign.
"Statistics show that one in nine women will develop breast cancer," said Diane Rush, Carson Tahoe Regional Healthcare's marketing coordinator, in a press release. "Think Pink is our way of encouraging women to take control of their health. Yearly mammograms, self-breast exams and once-a-year clinical exams can help save your life. Driving through our region during the month of October will be a constant reminder that everyone can benefit by Thinking Pink and being aware."
Lights were coordinated with the help of Briggs Electric and state and city building and grounds staff.
For information on Carson Tahoe's Breast Cancer Awareness campaign Think Pink call Carson Tahoe Cancer Services at 885-4281.
Are you ready to Think Pink?
What: Pink lights will illuminate parts of Carson City in October for Breast Cancer Awareness Month
The event: The 2006 Think Pink Kickoff party
Where: Red's Old 395 Grill, 1055 S. Carson St.
When: 5-8 p.m. Thursday
Features: Wear your Think Pink T-shirt and receive complimentary appetizers. To get a T-shirt, call 885-4281 or pick one up at pick one up at the Carson Tahoe Regional Medical Center Gift Shop, the Carson Tahoe Cancer Resource Center, the Nevada Appeal, the Minden Medical Center, the Carson Tahoe Dayton Professional Building or Mike's Pharmacy in Carson City. Specialty pink cocktails will be served with all proceeds benefiting Carson Tahoe Cancer Services.