Kirk Montero, station manager for US Airways at Reno/Tahoe airport, has been appointed Director of the Nevada Commission on Tourism.
"It is absolutely critical that we do everything possible to attract more visitors to Nevada during this economic slowdown," said Gov. Jim Gibbons in announcing the decision. "Montero will bring fresh ideas, leadership, and a willingness to partner with others in order to draw more visitors to Nevada."
The commission has been without a director for more than three months since the resignation of Tim Maland in September.
"I plan to hit the ground running and work closely with Lt. Governor (Brian) Krolicki and the other members of the Nevada Commission on Tourism," said Montero.
"Nevada is so dependent on tourism, we simply cannot have this vital job open for so long," Gibbons said, "Nevada must work immediately to attract more tourists and start work to be prepared for the economic recovery."
Montero, 60, has also worked as Reservations Manager for Reno Air. He's been a member of numerous travel and tourism groups over the years and also owned his own wholesale tour company.
He boasts a total of 38 years experience in international and domestic tourism.