About 200 people filled the showroom at Carson City Toyota on Wednesday afternoon to celebrate the car dealership's grand opening.
Toyota's general manager for the United States, Bob Carter, also attended the event, which included a string quartet.
"That's pretty special," said Dick Campagni, owner of Carson City Toyota.
"We're so excited for our customers and our employees," Campagni said. "It's kind of a dream come true."