Bealls begins selling family apparel and related items today after a grand-opening kickoff that helps complete the transition of Carson Mall from vacancy to vibrancy.
Bealls, part of the Stage Stores Inc. chain of department and off-price retailers that is based in Houston, debuts its Carson City location with an 8:45 a.m. ribbon-cutting ceremony at the mall, at 1345 S. Carson St. Doors will open to shoppers at 9 a.m. It’s the 218th Bealls store nationally and the third in Nevada. Other Silver State Bealls outlets serve the Winnemucca and Mesquite areas.
Carson City customers who line up before the opening will receive a free fashion tote bag while supplies last. On Friday, from 11 a.m. to 1 p.m., a live radio remote promotion will help attract customers and feature giveaways. Shoppers may register for a chance at winning a $500 shopping spree, as well as take advantage of discount shopping passes during the grand-opening event Thursday-Sunday.
Michael Glazer, president and CEO of parent Stage Stores, said Bealls features nationally known brands as well as accessories, cosmetics and home decor. Stage Stores has about 850 stores in 40 states operating under several nameplates.
Sportsman’s Warehouse, the outfitter that is the mall’s other anchor tenant, officially opened earlier this month, as did Mexican restaurant Francisco’s.