Retailers look forward to Super Bowl spending

Assuming Nevadans follow national trends, retailers in the state can expect $109.6 million in sales tied to this weekend’s Super Bowl.

A spokesman for the Retail Association of Nevada said an estimated 1.6 million Nevadans will watch Sunday’s game, spending an average of more than $68 on a range of goods including food, beverages and athletic gear supporting their favorite team.

According to Bryan Wachter of RAN, more than 7 percent of those viewers will actually purchase a new television to watch the game.

The vast majority of the spending, however, will be on food and beverages — some three-quarters of every dollar spent.

To a good share of viewers, the game isn’t the big reason to watch. Just about 25 percent say the commercials are their favorite part.