Consumers spent millions of dollars for Mother's Day this year. Fallon had several events including the annual Mother's Day Extravaganza which attracted 38 vendors.
Consumers in Nevada spent a record amount this year showing their love and affection for the women who mean so much — moms.
The Retail Association of Nevada (RAN) estimates Mother’s Day spending in the Silver State reached about $323 million in 2016, which represents a gain of 2.6 percent from $314.8 million estimated in 2015.
Nevadans spent the most on jewelry this year with total spending on that gift item expected to reach $63.4 million. A special outing ($62.4 million), flowers ($35.9 million), gift cards ($33.9 million) and consumer electronics ($29.1 million) round out the top five spending categories.
The latest estimates are based on a recent survey from the National Retail Federation (NRF), which projected consumers nationwide spent an average of $172.22 buying flowers, cards, jewelry and other gifts to celebrate Mother’s Day. This represents a decrease of 0.2 percent compared to 2015 when consumers were expected to spend roughly $172.63 on mom’s special day; however, the number of respondents celebrating Mother’s Day increased from 84.2 percent in 2015 to 84.4 percent in 2016, resulting in a 1.1-percent increase in total nationwide spending to $21.4 billion.
“Mother’s day is an incredible opportunity to celebrate some of the most important people in our lives,” said Bryan Wachter, senior Vvice president of RAN. “A declining unemployment rate and continuing population growth are driving more consumers than ever before to stores to buy gifts for the moms who make life special.”
According to the NRF, greeting cards were expected to be the most popular gift this year with 78.4 percent of celebrants nationwide planning to spend $792 million on a message from the heart.
Other popular gift items included flowers (66.5 percent) with $2.4 billion in spending, a special outing (55.2 percent) with $4.1 billion, gift cards (43.2 percent) with $2.2 billion and clothing and accessories (35.4 percent) with $1.9 billion in spending across the U.S.
Wachter said moms will be a top priority for 62.2 percent of consumers, but they won’t be the only ones on gift lists. According to the NRF survey, 23.1 percent bought something special for their wives, followed by daughters (9.9 percent), other relatives (9.1 percent), sisters (8.2 percent), grandmothers (7.4 percent), friends (7.2 percent) and godmothers (1.9 percent).