A four-week arts marketing workshop series for Northern Nevada “Artrepreneurs” is taking aim at the cliché of the starving artist. The workshop promises to help visual artists, artisans, performing artists and even literary artists achieve business success as they follow their creative passion.
The series is a unique collaboration between the Nevada Arts Council, the Carson City Visitors Bureau and Adams Hub for Innovation. Mark Salinas, the arts and culture coordinator at CCVB, will be sharing his knowledge and experience, along with an extensive list of guest speakers and experts.
The Artrepreneurs workshops are practical, tactical sessions that help participants build skills, and will culminate in a final event, a show at The Studio at Adams Hub.
“This introductory course will highlight entrepreneurial guidelines needed to accelerate the pursuit of creative passions,” Salinas said. “I’m very excited for Carson City to host these workshops.”
Topics include the creation of a compelling web presence and social media strategies for artists. Artists will also learn how to define and express their unique personal brand and tell their story through effective documentation.
The Artrepreneurs workshop series includes hands-on skills labs, including sessions with a professional photographer as well as a segment on writing artist biographies and profiles and honing an artist’s “elevator pitch.”
Also included will be a session on sales skills. The workshops will explore the channels through which artists can generate revenue and visibility, including galleries, venues, fairs, grants and residencies.
A highlight of the final workshop will be a panel discussion with experts from the art world.
The workshops will take place on four consecutive Wednesdays from 5:30-8:30 p.m. May 3-24. Workshop venues will include The Studio at Adams Hub, 177 W. Proctor St., as well as the Nevada State Museum and the Brewery Arts Center. A pop-up gallery exhibition of participants’ work will be June 3 at The Studio at Adams Hub
Space is limited to 20 participants on a first come, first served basis. Workshop fee of $49 includes refreshments. Applications will be accepted through April 13. Applications may be downloaded at https://carson-artrepreneurs.eventbrite.com.