Eagle Valley Publishing owner Adam Trumble stands above Carson City late last year.
RELATED STORY: Eagle Valley Publishing purchases Nevada Appeal, Lahontan Valley News
Are you crazy?
You are nuts.
Print is dead.
Those were some of the responses I received upon breaking the news that I was purchasing the products that I have spent more than 15 years working on.
The simple answer is that I may be crazy, but I believe.
I believe in our communities.
I believe in local journalism.
I believe in our mission.
I believe in the team members at the Nevada News Group.
And most of all I believe the work we do matters.
Eagle Valley Publishing is the new owner of the Nevada Appeal, The Record-Courier, the Lahontan Valley News and the Northern Nevada Business Weekly. The publications operate under the Nevada News Group umbrella.
Eagle Valley Publishing is my company. There are no outside influences.
It is locally owned. It is locally operated.
Editor Kurt Hildebrand told me the last time The Record-Courier was locally owned was in 1988, when Don Woodward sold it to Swift Communications. The Appeal was last locally owned in 1993.
My goal with ownership is to keep serving our communities with local news and information.
My long-term fear was watching Northern Nevada become a news desert with no papers of record, no local reporters, no local news and information and no government watchdogs.
Changes
With any change in ownership the biggest question is what is changing?
The simple answer is hopefully nothing. The mission is that these publications continue to be operated out of Northern Nevada by team members who are based in Northern Nevada.
More and more in this day of media, publications are sold to be conglomerates that consolidate. First there’s no local office and then there’s no local reporters and then there’s no local news.
That is not the case. We have offices in Carson City and Minden. Our team members are local.
We are the definition of a Northern Nevada-based small business.
You will see some changes in branding in the Nevada Appeal, but those changes are more related to the Appeal preparing to celebrate 160 years of publishing (May 16), than the change in ownership.
You will see other branding changes in The Record-Courier, the Lahontan Valley News and the Northern Nevada Business Weekly but the content, team members and faces who work daily on those products will not change.
The changes being made are internal, mainly to free up some time for myself to focus on other aspects of the business than editorial and production. As we finalize structure changes I will be sure to update you.
Meet the owner
I had my first professional byline in a paper at the age of 17. I started working full-time for newspapers at the age of 18. I graduated from Central Michigan University with a degree in journalism in 2005. After two years in Alpena, Mich., I came West. I have been at the Appeal since 2007. I was named editor of the Appeal in 2014 and started working on the other publications and with advertising production in 2016.
I love Northern Nevada and all that it offers. It is my home and I have no thoughts on leaving.
I am married. In my free time I enjoy golfing and gardening. My wife and I answer to our two Maine Coon cats, who will continue to serve as president and vice president of the house and Eagle Valley Publishing. We also have a 16-month old dog named Sgt. Pepper. Sgt. Pepper will serve as chief fur officer of Eagle Valley Publishing.
New hires
As we head into 2025, there are two new team members joining us. The first addition is Meinert Toberer. Toberer is the director of circulation for the group. He joins us after working with Gannet Publishing and the Reno Gazette Journal. He has more than 12 years in newspaper circulation. We are excited he has joined us to help the products to get into your hands. You can reach him at mtoberer@nevadanewsgroup.com.
The second addition is Matt Vickers. Vickers is joining Tara Addeo, associate publisher of The Record-Courier, to help with sales and marketing at the R-C. Vickers has a degree in broadcast and electronic communications arts from San Francisco State University. You can reach him at mvickers@recordcourier.com.
Support us
Like any small business, we need your support. You can support us by subscribing to our publications. If you read our publications but don’t pay for a subscription, we would ask you consider a donation. Our websites are currently free to read, we want to continue to offer free news and information, but while the news is free, producing it with award-winning journalists is not. And last year our publications won more than 60 awards during the Nevada Press Association contest.
If you are a business in town, please think about advertising. We offer many products and can work together to help market your business.
To learn more about advertising, contact Director of Sales Annemarie Dickert at adickert@nevadanewsgroup.com or 775-881-1234.
To subscribe, go to https://tinyurl.com/EVPSubscribe
To donate, go to https://tinyurl.com/EVPDonation
Adam Trumble is owner of Eagle Valley Publishing reach him at atrumble@nevadanewsgroup.com or 775-881-1221. He will get back to you as soon as possible.