Save Mart Supermarkets is partnering with local food banks to hold the “Peanut Butter Roundup” in its 83 stores throughout California and Northern Nevada. To give the campaign a boost, Jif peanut butter and Smucker’s jelly are each offering a Buy One/Give One promotion, making it easy for shoppers to participate. Every time they buy one jar of peanut butter or jelly, they get another one free to donate! Collection barrels will be conveniently located near the check stand area to place donations. Last year, Save Mart and its sister store Lucky collectively received nine tons of peanut butter during a similar drive.
New this year is the “roundup” feature at the cash register. In addition to the Buy One/Donate One option, shoppers can roundup their grocery tab, and 100% of the change will benefit local food banks.
“We raised enough peanut butter in 2015 to make more than a quarter-million sandwiches,” said Nicole Pesco, Save Mart’s Copresident and Chief Strategy and Branding Officer. “We’re thrilled to be able to help the communities our stores serve.”
The Peanut Butter Roundup is meant to raise awareness of the struggles many families experience during the summer break when their kids have no access to school meals. According to the Food Bank of Northern Nevada, one in four of the state’s children goes to bed hungry each night. This campaign helps fill the gap by stocking the pantries of local food banks. Peanut Butter makes for a perfect donation because it’s high in protein, shelf-stable and kids enjoy it. We’re encouraging the use of #PeanutButterRoundup to post pictures or brag about donations on social media.
Peanut butter collected at Save Mart’s Reno and Sparks stores will help the Food Bank of Northern Nevada, and the ones collected at our stores in Carson City will benefit the Ron Wood Community Resource Center.